PRESS RELEASE
January 29, 2010
FOR IMMEDIATE RELEASE
High Ground of Texas to Host Marketing Events at the 2010 World Ag Expo
The High Ground of Texas will be sending a team of over 100 community members and regional Tailgate Party Sponsors to the 2010 World Ag Expo on February 9-11, 2010. Contacts made from this show will continue to add to the successful recruitment and expansion of the agriculture industry into the West Texas region.
The High Ground continues more than a decade of marketing efforts at the 2010 World Ag Expo by participating in show activities promoting economic opportunities in West Texas and in support of Agriculture in the Global economy. The High Ground also serves as a major sponsor of the World Ag Expo and West Coast Nationals events.
The World Ag Expo is the largest event of its kind in the world and is held each year at the International Agri-Center in Tulare, California. Based on the shows current growth and momentum in the agriculture and dairy industry, this internationally recognized event will attract exhibitors and visitors from 50 states and more than 52 foreign countries. There will be over 1,600 exhibitors and over 150,000 attendees at the show. In addition to over 2.6 million square feet of exhibits, the show also offers over 100 seminars on a variety ag-related topics and hosts the Hi-Tech Heritage Complex, The Farm Equipment Museum, and the Agriculture Learning Center.
Various ag-based industries will be targeted during the show, including Heifer Replacement Companies, Veterinary Services, Dairy Processing Plants, Manufacturing Companies of Ag Equipment, Implement Companies, Livestock Transportation Companies, Distribution Centers, Ag-Service Suppliers, and more. Since 1999, the marketing efforts of the High Ground of Texas at the World Ag Expo has resulted in over $250 million dollars of new investment and hundreds of new jobs in the region.
The High Ground of Texas will also be hosting their famous hospitality event, the "8th Annual High Ground of Texas Tailgate Party" to be held on Wednesday, February 10th from 3:00 – 5:00 pm in the VIP tent on the show grounds. This highly successful annual Tailgate Party serves over 600 VIP clients each year resulting in over 150 annual visits to the region regarding business opportunities. Inquiries from prospective new clients have also been made following the event by numerous ag-related businesses soliciting information about possible expansion projects. The High Ground will also be sponsoring their "Ribs & Tunes at the RV" event on Tuesday, February 9th from 5:00 to 7:00 p.m. for prospects, sponsors, vendors and regional allies.
Back by popular demand, the entertainment for the events will be provided by the band "Texas Crossroads" from Shamrock. The catering will be provided by Lynn Allen of Stratford and the High Ground Cooking Crew.
Major Sponsors for the 2010 Texas Tailgate Party included Capital Farm Credit, Enviro-Ag Engineering, Hilmar Cheese Company, DairyMax, Western Builders, Lone Star Milk, Inc., and Dairy Farmers of America. Brown, Graham & Company sponsors the entertainment, Dumas EDC serves as the Refreshment Sponsor and DeLaval, Inc. sponsors the catering. Seventy-five Regional Partners continue to help host and sponsor this exciting marketing event. The Amarillo Economic Development Corporation is, once again, generously sponsoring the High Ground Hospitality RV to be located in the parking lot of the World Ag Expo for the pleasure of all prospects, regional producers, sponsors and guests of the High Ground.
High Ground Representatives from Perryton, Dalhart, Stratford, Hereford, Tulia, Friona, Dumas, Muleshoe, Aspermont, Pampa, Borger, Spearman, Amarillo, Brownfield, Andrews, Odessa and Shamrock have made their plans to attend the 2010 World Ag Expo. In addition, representatives from the Panhandle Regional Planning Commission, Bailey County Electric Cooperative, Swisher County Electric Cooperative and Xcel Energy will be joining the High Ground Team.
In addition to the High Ground’s regular marketing activities, Janet Claborn, Director of the Muleshoe Economic Development Corporation and Lorie Vincent, Executive Director of the High Ground of Texas will receive the 2010 Outstanding Dairy Industry Development Award at the 2010 World Ag Expo. This honor is selected and presented each year by Dairy Business Magazine and the World Ag Expo. The ceremony will take place on Thursday, February 11, 2010 at 11:45 a.m. at the Dairy Profit Seminars located at the Seminar Center between "R" and "S" Streets along Expo Lane at the World Ag Expo.
The High Ground of Texas is a regional economic development marketing coalition that represents the northern 66 counties in West Texas. The High Ground targets several industries in their annual diversified marketing plan including manufacturing, distribution, food processing, alternative & renewable energy, plastics & packaging, petroleum, corporate headquarters, value-added agriculture, fabricating, bio-technology, and more. The High Ground coordinates various marketing events for the region, including trade shows, recruiting trips, direct mail projects, advertising, industry events, hospitality events, and web based marketing projects. All community High Ground Members receive the prospect leads generated in these marketing activities.
For more information about the 2010 World Ag Expo marketing initiatives or sponsorship opportunities, contact the High Ground of Texas office at (806)366-7510, higround@xit.net, or at www.highground.org. For more information on the World Ag Expo….go to www.worldagexpo.com.
Contact: The High Ground of Texas
Lorie Vincent, CED, Executive Director
806.366.7510 Phone
806.366.7511 Fax
806.683.2553 Mobile
